While working with small businesses, many times we’re asked, “Do we really need a blog?” The answer is simple, “YES!” I know you’re thinking that it’s just more work and another item to add to my never-ending to-do list as a small business owner, however, having a blog on your website is an essential growth opportunity. Having a blog can help with search visibility. It can provide credibility by positioning your small business, or yourself, as a thought leader, drive awareness and nurture leads to funnel your pipeline.
To simplify, here are three reasons your small business should start a blog:
1. Become an expert in your industry
Your customers are looking for an expert and someone they can trust and rely on for credible information. Use the blog to share your expertise and industry insights that are helpful to them. Be a resource to both your current and potential customers.
2. Supplement your social media content
One blog post can create a funnel of content for social media. If the blog post is well-written, it can be used for a myriad of things. From being used as a video, to an image with an impactful quote, an infographic, shared to a podcast, and more. The options are truly endless if the blog post is done right.
3. Boost your email list
A simple tip, on your blogs homepage you can add a call to action (CTA) that encourages your blog post viewer to visit your website and submit their email address to get the latest updates, news and announcements from your business.
Starting a blog and maintaining it will take time, but it is certainly worth the investment to grow your business. Make the effort and be consistent. If you’re looking for support please contact us here.